Anyone have a Gladiator 550 hedge trimmer?

I bought a McCulloch Gladiator 550 hedge trimmer last year, but did not get the chance to use it.
I tried to use it today but cannot get it started because I cannot find the 'fuel enrichment lever'.

Any ideas??

 

Managed to get it started, the instructions says there is a choke lever, but there isn't. Must be an automatic choke.

Thanks anyways for the overwhelming responses!!