Help! My aubergine is going soggy!

I've got my first aubergine - growing outdoors. The plant is rather overshadowed by giant tomato plants so doesn't get much sun. Unfortunately the larger of the only two fruits has been resting on the soil and has started going soft. I've put some straw underneath but I don't think it's helped.

Oh dear, I've just had another look and it's started going mouldy so I guess that's the end. (It is only about four inches long)

Chris:(

 

Sorry to hear about that Boghopper. Have you been feeding it?

(Dai & Marley will know the struggle I am going through in controling myself by only posting that in reply to such a good opening thread title :hehe

 

What a shame Boghopper but I think your aubergine has had it.
They like heat, heat, heat.
The only time I've had success with them was in the conservatory and even then I only got 2 big whoppers - not much of a return for the space and the work. I'm not growing them anymore. I think I just wanted to prove I could do it as I had several years of failure.
If you're determined to grow them you could try them indoors next year.