Why have my strawberries turned white?

It seems to be some kind of mould? It's a bit fluffy in places, but mostly it just covers the strawberry's surface. Just when they were starting to ripen, too. Can anyone please advise?

 

Maybe a silly suggestion, but are they the white variety?

 

LOL no, they're supposed to be red

 

I bought some plants a few years ago and they have produced some fruit that don't turn red and I have just picked them when I have thought they are ripe and they have tasted perfect.

I also bought some of the Pineberry variety and they haven't grown as well as I expected and have only produced smallish fruit but they still tasted like pineapples

Leave them a bit longer and see if they turn red but if not they should still taste ok.All in all they look pretty healthy to me

 

Weird. these are supposed to be normal red strawberries. I bought them from Suttons Seeds, they're "Elegance" which are supposed to look like this....
http://www.suttons.co.uk/Gardening/...Fruit/Strawberry+Plants+-+Elegance_MH2168.htm
I think I'll ask them (Suttons)

 

I've put them in a sunnier spot, but there's nothing I can do about the weather lol