Electric cars.

Completely appreciate they have moved fully to EV cars, I think it dumb but not my business, but what on earth is in their heads with this campaign?! How does it encourage EV take up? It just looks seriously weird and I'd avoid a new Jag like the plague

 

Not sure they have one yet ; I'm struggling to understand their target audience

 

Don't like the rebrand at all, new models are going to be revealed 2nd December in Miami of all places! At an art week surprised they didn't rebrand to Jagwar to keep our transatlantic cousins happy.

It's a big mistake to stop selling new models for 2 years, how will dealers survive? Ignoring lessons from the past when British Leyland ditched half their dealerships, the snubbed half began selling Datsuns etc and BL went down the pan and had to sell off their crown jewels, Jaguar and Land Rover, to the Americans.

The only positive bit I can pick out is the plan to make the new models and batteries in the UK, as their current EVs are all made abroad.

 

From how I can remember it being discussed by car companies it is the UK and EU regulation that is the cause of the loss of jobs. The Zero Emission Vehicle mandate says that they must sell at least 80% EV's by 2030 and it goes up to 100% by 2035.

Whether this government will stick to that mandate brought in by the Conservatives is yet to be known.

If that figure hasn't been reached they will be fined £15,000 per vehicle below that limit. It's not surprising they are saying they intend to reduce production and sales over here. Will it have an effect on whether Labour keep the mandate is anyone's guess.

Pathway for zero emission vehicle transition by 2035 becomes law.

 

It is the same as everything nowadays (and part of the reason the word 'woke' gets chucked around, incorrectly); it is nothing more than virtue signalling

 

The closes they have come is showing the teaser of part of one - looks remarkably similar to an air conditioning unit. If I come across it later, I will post a copy

 

They won't stick to that - not if they want to sell cars. Bluntly, we cannot compete anywhere near the Chinese on prices for battery tech, nor do we have the raw minerals here to do so (we'd have to import them), so that will hit home pretty fast; cap that off by having their backside spanked when it comes to build quality and they will shift pretty smartish to where it is cheaper to build.

As for the dealers, they will be hoping that the Land Rover stuff keeps them going, but I have a feeling that manufacturers have seen Tesla selling direct to the public and want to do the same to maximise profits by cutting out the middle man. They don't give a toss about customer service already, so they've nothing much to lose there.

 

@pete here is their teaser image

 

Looks like an aircon unit

 

It does - I can barely believe that they think it to be a good teaser image, even if it is only for a concept car. Best of it is, they released it with the tagline 'Copy Nothing'... yet it seems they copied an air vent or a drain!