IS propaganda on facebook

I think that is a matter of perception (and the question of perception is how this whole thread began )
It really *is* that simple; if someone wants it to be
And, from a business point of view, if you have a product people want (and not simply a product you like to produce) then the business needs to spend time and effort on their target market and not simply on "shots in the dark".
At the very least, some statistical analysis should be undertaken to assess time/effort/reach and revenue, together with the terms and conditions of the medium being used, to make an informed choice as to whether it is worth it or simply grasping at straws.
Yes, I agree, social media does have a role to play. However, how great that role may (or may not) be, I believe, has been quite distorted when it comes to the small businesses who believe it is *the* way ahead as opposed to one of the many routes of marketing.
If a business is aimed at a niche market, then the focus should reflect that: otherwise, it may turn out to be wasted time and effort that could be better harnessed elsewhere with greater results.

 

Oh dear

 

It did and the subsequent response to it

Bless!

 

To be fair, it was you who introduced the topic of advertising (aka marketing) on social media.

If contributors to the thread take it down a route you would prefer it not to go down, or feel it doesn't need, does that mean it is acceptable to be patronising to another forum member? Backing it up with an apology afterwards doesn't necessarily make it right either.
Some readers may not have any real inkling on marketing, how it works, how it may (or may not) work for them and may even find contributors thoughts on it illuminating. Who knows?
Would you prefer me to submit my comments to someone for "approval" before posting, on the off chance they take a path one forum member may not agree with, may not feel is "needed" or perhaps, in some one's opinion, may be too "deep"?
Surely my opinions/responses/contributions are as valid as anyone else's on here and the detail/depth I may choose to go into with my responses are surely my decision and not anyone else's? Mods notwithstanding, of course.