Tell me what you think is being sold here

It is @Jiffy, but you have to scroll down to see it - the top half of the page, where the great big BUY button makes no mention that it is alcohol free. Now't I can do about it now, but I am still royally cheesed off.

 

I would be inclined to ask them to pay for the return of the goods. The advertisement is misleading. Having done a Google for the product I see that most other retailers actually state it's de-alcoholised and Amazon don't.

As that detail is not in the main body of their ad I think it certainly comes close to being deliberately misleading and not accidentally misleading. In either case I think they are in breach of the Trades Description Act.

I think that it may breach the requirement for traders to act with professional diligence, meeting the standard that can reasonably be expected.
The way the advertisement is displayed is likely to materially distort the behaviour of the average consumer, changing the decisions they make (e.g. convincing the consumer to buy the product).

I'd be inclined to write to them again and thank them for the goodwill gesture but suggest that as they seem to be in breach of the spirit of the Trade Description Act by not acting with due diligence expected of them as a reputable trader, you would expect the very least they would offer would be the cost of returning the goods and a gesture of goodwill to cover the inconvenience and embarrassment.
It clearly states 'wine', in the main headline, which gives the expectation that it is what wine normally is. Nowhere in the main body of the advertisement does it mention 'de-alcoholised'.

No threatening letters at this stage. Everything should be all sweetness and light until you see how they respond.

Trading Standards, Consumer Rights Act (replaced the Sale of Goods Act) and the Advertising Standards Authority should not be mentioned at this time but are ammunition for a later date.

 

Thanks @Scrungee that's further ammunition if needed.

 

@shiney, they have acted perfectly reasonably in that respect - they offered to collect the goods and then arrange a refund, so I can't fault them there. The fly in the ointment is that the goods are not with me, and the recipient does not want to have them returned/replaced (brought up the old fashioned way to appreciate and not return anything that is a gift).

Peeved as I am, it appears there is little more that can be done.

As for Trading Standards - if they cannot properly sort out the mess where people's tumble dryers are burning their homes down, I doubt they would be of any use for six bottles of juice.

 

Six bottles is much easier to deal with.

The tumble dryer fiasco is now about to be handled by the government. Whether that will speed up the situation is anybody's guess.

 

Maybe they can get the wine to ferment if it's put in the tumble dryer. There you are, that's now combined the topics.